Publication Guide

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According to the LLLPRD Website Terms of Use Policy:

bulletLLLPRD.ORG is provided for the official business of the property owners/taxpayers in the Lower Long Lake Protection and Rehabilitation District.
bulletViews expressed through LLLPRD's website, Lake News, Bulletins, and e-mail messages are not necessarily the position of the Board or its individual members.

The Board has delegated responsibility and authority for Internet content and website management to the Publicity Committee, which created the guidelines below.

Website, newsletter, and mailing list content

  1. All materials published must be directly related to the mission of LLLPRD and the Lower Long Lake Foundation.
     
  2. Information published may originate from the Board, committee chairpersons or members, constituents, or other sources.  Appropriate attribution should be provided.
     
  3. Board approval is not required prior to publication, however all content should be reviewed by one or more Publicity Committee members to ensure reasonable relevancy, timeliness, accuracy, lack of bias, policy compliance, and sensitivity to the needs of the constituents.  The Board is available for review of materials prior to publication, and to assist in resolving any issue that may arise.  Any substantive errors must be corrected in a timely manner and appropriate notice given.
     
  4. It is permissible to edit content for clarity, format (for example, convert Word to PDF or HTML), and to protect personal privacy.
     
  5. Keep messages brief, for example:  "The Wisconsin Department of Natural Resources (DNR) will hold public hearings on invasive species in June.  Details and instructions for sending written comments are at wisconsinlakes.org."  Any position on proposed legislation or similar issues must be approved by the Board.
     
  6. The Board is responsible for the Privacy Policy and website Terms of Use.  The home page must have a link to a privacy policy statement and a terms-of-use statement.  Every page that requests personal information must have a summary of how the information will be used and a link to the full privacy statement.
     
  7. The Commissioners shall set advertising policy (see the Terms of Use).  Any advertising must clearly be labeled as such (e.g., in a separate section) and include the terms-of-use disclaimer about endorsements by LLLPRD.
     
  8. COPPA (Child Online Privacy Protection Act) must be complied with.
     
  9. Information on how to contact the Commissioners and the Webmaster must be published.  The Board shall determine what contact information should be on the website and appropriately balance personal privacy with access to elected officials.
     
  10. Content and improvement ideas should be solicited from the District's constituents.  Making the web site interesting will encourage community interest and participation.

Website management

  1. The Publicity Committee is responsible for management of the website.
     
  2. The pages should be designed to load fast since many people may use relatively slow dial-up lines.
     
  3. Pictures should be in a photo album section so people know that loading will be slower.  Pictures should be processed to a reasonable size (bytes) and consistent format. Thumbnails should be used for fast loading and one-click access to the full picture.
     
  4. Sounds should be used sparingly, and preferably only upon user request.
     
  5. Each page should have the same look and feel.  Any background image should be the same on all pages for fast load times.  ScreenTips should be used.  Where symbols such as "new", "new version" and "modified" are used, they will remain until the page is next updated, rather than removed after a period of time.
     
  6. Information should be in HTML format.  Documents in proprietary formats (e.g. Microsoft Word) should also be made available in Adobe Portable Document Format (PDF).  The website should contain a link to Adobe's free reader download page.
     
  7. The web site should be tested periodically using recent versions of common web browsers (e.g., recent versions of Apple Safari, Microsoft Internet Explorer and Mozilla Firefox) to ensure all members can view and print the contents.
     
  8. Pages should be optimized for 1024 x 768 screens.
     
  9. Whenever possible, the site should contain links to material hosted elsewhere rather than copies of material published by other organizations.  This allows LLLPRD to manage links instead of content.
     
  10. The entire site should be reviewed twice per year to ensure content is current and all pages are functioning.
     
  11. The webmaster should monitor email for feedback on a daily basis, and reply to inquiries within 24 hours.  If a message is forwarded to another individual for resolution, the requester must be kept informed of status.
     
  12. LLLPRD.org should be linked to from relevant sites, e.g. WAL, NALMS
     
  13. The Webmaster will manage the DNS information and relationship with the Internet Service Provider.
     
  14. Backups should be made periodically, in case of an editing mistake by the Webmaster or a problem with the Internet service provider.
     
  15. The contributors list is simply a list of people who have volunteered time or contributed something to the District, for example, service as a Commissioner or on a committee, writing a newsletter article, or submitting a photo to the website.
     
  16. Tools used to develop and maintain the website are:
    1. Adobe Acrobat 8 Pro (test browsing, creating PDF files)
    2. Adobe PhotoShop Elements 6 (photograph editing)
    3. Microsoft Excel 2003 (spreadsheets)
    4. Microsoft FrontPage 2003 (website structure, style and content)
    5. Microsoft Internet Explorer version 6.0 (test browsing)
    6. Microsoft Image Resizer PowerToy for Windows XP (photograph processing)
    7. Microsoft Publisher 1997 and 2002 (newsletter creation and PDF conversion)
    8. Microsoft Internet Information Server with support for Microsoft FrontPage Extensions (for indexing, searching, home page "hit" counter, and other functions)
    9. Microsoft Word 2003 (text documents)
    10. Mozilla Firefox 3 (test browsing)
    11. Mozilla Thunderbird 2 (email management)

Mailing list management

  1. All constituent email addresses must be hidden (e.g., sent using BCC) to protect privacy.
     
  2. Limit messages to conveying information is timely and necessary.  Suggest no more than one per week at peak times.
     
  3. Announce the online availability of LLLPRD Lake News ahead of the mailing, to draw people to the website.
     
  4. Each message's subject line should start with "LLLPRD:" and contain enough information to compel the recipient to open the message.
     
  5. Keep the message brief.
     
  6. Include a link to the website, the appropriate disclaimers (see Terms of Use), and information on how to subscribe and unsubscribe.
     
  7. Sample LLLPRD Bulletin:

To:         webmaster@lllprd.org
Bcc:       LLLPRD-constituents-BCC <LLLPRD-constituents-BCC>
Subject:  LLLPRD Bulletin: <descriptive title, action requested, deadline, etc.>

Dear constituent of the Lower Long Lake Protection and Rehabilitation District,

Announcement...
Requested action...by deadline...
For more information please see URL or contact WHO AND HOW.

Regards/Thanks,

    John J. Kinyon, Webmaster<, on behalf of the LLLPRD Board>


This message is provided in support of the Lower Long Lake Protection and Rehabilitation District (lllprd.org).  Views expressed through LLLPRD's website, Lake News, Bulletins, and e-mail messages are not necessarily the position of the Board or its individual members.  As a government body, LLLPRD cannot endorse or promote the businesses or services that may be included on the website or other communications.  They are provided only for your education so as to further the preservation mission of LLLPRD.  To subscribe or unsubscribe from LLLPRD email notices please contact webmaster@lllprd.org.

Your comments are welcome.

This page was last updated Wednesday, 24 February 2010 00:11.

 
Your comments are welcome and encouraged!
Lower Long Lake Protection and Rehabilitation District LLLPRD.org